Photo by Jeremy Bishop
Last week, I was briefly sent into a rage, throwing ketchup against the wall, when I saw that one of the Murdoch sons was buying up Vox Media. After seeing Elon Musk take over Twitter, Junior Trumper David Ellison take over Paramount and CBS, and now ready to buy Warner Brothers and CNN, and senior Trumper Larry Ellison taking over TikTok, the thought of yet another serious new outlet falling into Trumper hands was pretty appalling.
Fortunately, the buyer turned out to be James Murdoch, the relatively sane Murdoch son. While that is comparatively good news, no one should feel too relieved over this outcome.
It’s good that Vox isn’t being taken over by a right-wing billionaire, but that’s just luck. It could be. There are any number of right-wing billionaires who have the means to buy up just about any media outlet in sight. And once they do, they could turn their new acquisition into another variant of Fox News.
Part of my reason for the ketchup throwing was that I just saw yet another diatribe against Citizens United, with someone attributing the failures of our political situation to this decision. To be clear, I think the decision was bad in both logic and its outcome.
The government creates corporations; how can it not have the authority to limit their political behavior? Individuals and the organizations they create can do whatever they want politically, but leave corporations out of politics. And we certainly saw more money flooding into politics following the Citizens United ruling, but people need to keep their eye on the ball.
Elon Musk contributed close to $300 million to get Trump and other Republicans elected in 2024. That was Elon Musk, not Tesla or any other company he controls. Other billionaires have also contributed millions or tens of millions to political campaigns.
Reversing Citizens United will require a Constitutional amendment, which is impossible for practical purposes in any foreseeable future. Alternatively, it can be reversed through a court-packing scheme, which is only slightly more feasible.
And then after this great victory, Elon Musk can still contribute $300 million to elect his favorite reactionaries and racists. Would we be celebrating? For the rich, contributing to candidates through the corporations they control is a convenience, not a necessity.
As a practical matter, we are not going to be able to limit the amount the rich spend on campaigns. The only plausible route to preserve democracy is through various forms of public financing, like the super-match in New York City that multiplies small contributions by a factor of 8. Alternatively, Seattle has “democracy vouchers” where each voter gets $100 to contribute to the candidate(s) of their choice. These programs can allow candidates to have enough money to be competitive even without relying on rich people’s money.
We need the same approach to the media. Many progressives seem to have the view that campaign spending has a magical impact on people’s voting, as opposed to everything else that people come across in their lives.
If voters heard nothing but Fox News 24/7, it would take an enormous number of campaign ads to get voters to take arguments from a candidate like Bernie Sanders or AOC seriously. If progressives are going to have any hope of competing with the billionaires’ candidates, we need to ensure that the Trumpers don’t control the portion of the media not currently in their possession.
Part of that story depends on trying to block the right-wing takeovers that are still in the works. That includes the Paramount effort to take over Warner Brothers and the Nexstar-TEGNA merger, which would lead to an unprecedented consolidation of local news outlets in the hands of a right-wing media group.
But it is also necessary to develop an alternative stream of funding, like the super match or democracy vouchers provide for elections. One route is a system of journalism vouchers that people can use to support the news outlets of their choice. This can be done at the state or even local level, since this Republican Congress is not about to pass a measure challenging the power of the rich.
Building up alternative media to challenge the views being pushed by Trumper media is a long and uphill battle, but it is essential if we’re going to preserve democracy. And the first step is recognizing the need for the battle and getting people to stop worrying about Citizens United. If we’re going to undertake a tough fight, we need to be sure we get something important if we win.
This first appeared on Dean Baker’s Beat the Press blog.
